Todd Brown’s Marketing Funnel Automation Live 2015 Training Bundle teaches direct-response funnel planning, messaging, and customer acquisition. Brown leads two sessions on funnel architecture and offers, followed by guest presentations on copywriting, paid traffic, content marketing, and tactics drawn from a supplement business.
Marketing Funnel Automation Live 2015: funnel architecture
Brown introduces the E5 Funnel Architecting Framework and the Prospect Awareness Pyramid for planning funnel structure and length. Market research lessons address three areas to examine before building, W.E.B. Analysis for identifying emotional buying triggers, and questions about competitors and products that inform offer development.
Positioning receives particular attention through the Ideal Customer Exercise, the distinction between benefits and promises, and three approaches to a Unique Mechanism: the Existing Mechanism, Unspoken Mechanism, and Transubstantiated Mechanism. Other named concepts include the Millionaire Maker Formula, the Other Pareto Principle, and a Traffic Captivation Page presented as an alternative to a lead magnet.
Building the message and sequencing offers
The second Brown session moves from strategy into the sales argument. A Marketing Funnel Thesis, “123 C.B.P. Chunks,” and the Principle of Idea Density organize what prospects need to hear. Lessons also address the prospect’s knowledge gap, the “Second Solution,” and indirect marketing funnels.
- Offer construction: 11 offer types, offer stacking, Offer Sequencing, and eight components of an offer.
- Benefits and calls to action: three benefit types, eliminating “Faux Benefits,” Consequence Amplification, and the Friendly Nudge.
- Testing and opening copy: the Minimum Viable Funnel and “Setting the Hook,” covering five tasks for the first 500–800 words of a VSL script or sales letter.
Lawton Chiles on copy and follow-up
Chiles examines an email follow-up sequence attributed to Frank Kern for prospects who finish a funnel without buying. He also addresses writing credible messages without testimonials or credentials, the David Ogilvy Story Ad Method, storytelling resources, sales-writing references, and sources of email subject-line ideas. His Facebook ad-copy guidance belongs to the platform’s 2015 context, not current policy advice.
Curt Maly on Facebook traffic
Maly presents the Millionaire Media Buying Model and the Blackbox Process for creating ads. His session addresses Facebook’s Core Audience segment, using Like campaigns to prequalify audiences, and deciding when to expand budgets, audiences, or ad variations. Account-risk discussions and targeting references likewise reflect the advertising environment at the time of the event.
Content strategy and supplement-business tactics
Deborah Owen’s session develops a content marketing plan for 2015 heading into 2016. Named topics include the Principle of the Alpha Audience, identifying a market’s “Content Hole,” generating recurring content ideas, and a “Real Psychology Template” for viral content.
Lou Cozzolino’s session draws on a New Jersey supplement company, with lessons on securing promotional mailings from established marketers, alternative traffic sources, and sales-presentation tactics.
Browse more Todd Brown courses or explore the Internet Marketing collection.
Courses you might be interested in
