Mari Smith’s Extreme Fanbase Growth 2.0 is an eight-module Facebook marketing course built around 25 tactics for growing an authentic fanbase and connecting that audience to business results. Presented through on-demand webinar videos, it emphasizes organic and low-cost marketing methods rather than relying entirely on paid promotion.
From Facebook followers to leads and customers
Smith connects Facebook activity to a business strategy instead of treating posting and sharing as ends in themselves. The teaching moves from reaching a relevant audience to generating leads and converting interested followers into paying customers.
- Authentic fan growth: strategies for attracting genuine followers rather than simply increasing a page’s fan count.
- Organic audience reach: free and low-cost methods for reaching the right target audience.
- Lead generation and sales: approaches for guiding audience interest toward commercial activity.
- Return on social media investment: attention to measurable results from the time and resources spent on Facebook marketing.
Extreme Fanbase Growth 2.0 in context
This edition updates Smith’s original course, launched in January 2012 before Facebook introduced the Timeline format for fan pages. The 2.0 material responds to subsequent feature changes and the platform’s increasing emphasis on paid reach.
The lessons therefore belong to that earlier Facebook marketing environment, not today’s feature set. Smith presents the course as a step-by-step approach drawn from her own business practices, with foundational instruction alongside more advanced lead-generation and sales techniques. Its central thread is tying fanbase growth to a practical business strategy.
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