Donald Miller Words – The StoryBrand Online Marketing Workshop

Donald Miller Words’ The StoryBrand Online Marketing Workshop teaches businesses to clarify their marketing messages through storytelling. It addresses a familiar communication problem: knowing a product or service so closely that it becomes difficult to decide where to start when explaining it to customers.

Connect customer needs with the business story

The workshop starts with understanding what customers are looking for. It connects that understanding to how a company tells its story, with the aim of creating a message people will listen to. Clear, compelling communication is the central subject, rather than the product or service itself.

The StoryBrand Marketing Workshop’s repeatable framework

The teaching draws on principles used by storytellers and presents a repeatable framework for marketing communication. That framework is intended to act as a filter for clarifying marketing material, giving businesses an approach they can return to when reviewing how they explain their work.

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