Charles Kirkland’s 8 Week Lead Agency Coaching teaches the business of starting and scaling a lead generation agency that manages Facebook ads for clients. Its eight modules address choosing a niche, setting up agency operations, finding clients, delivering results, and using virtual assistants and outsourcers to expand capacity.
Choose a niche and set up the business
Module 1 examines how to identify profitable niches and recognize markets to avoid. Module 2 turns to the practical setup: bank accounts, payment processing, back-office operations, branding, and marketing materials. Proposals, contracts, and finding, hiring, and managing virtual assistants are also part of this stage.
Find clients and communicate results
Module 3 addresses acquiring a first client through Facebook, LinkedIn, and email. Templates, email follow-ups, and sales scripts support the outreach and sales process.
Module 4 moves into delivering client results and explaining those results with numbers clients can understand. The emphasis is on both the work and the communication needed to show what it is accomplishing.
Add services and manage client relationships
Module 5 explores offering additional services after addressing a client’s lead generation needs. These include:
- Web hosting
- Autoresponders
- Website design
- Email marketing
- Webinars
Module 6 then addresses managing multiple clients and keeping client work organized as the agency grows.
Reporting and outsourcing
Module 7 concentrates on setting up weekly client reporting around high-level numbers. Module 8 returns to virtual assistants and outsourcers, examining how to use them to handle more clients and offer additional services.
The curriculum extends beyond Facebook ad delivery into the operational side of an agency: sales, client communication, reporting, and delegation. You can also browse the Charles Kirkland collection on Elutify.
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