Richard Roop’s Power Profits is a real estate investing course organized around eight areas: profit planning, marketing, deal structuring, negotiating, funding, selling, the investor’s inner game, and business mastery. Its materials connect finding properties with evaluating opportunities, working with sellers, arranging financing, and managing an investing business.
Power Profits: finding and evaluating deals
The opening profit-planning section emphasizes free-and-clear houses and higher-equity opportunities. It includes a prosperity and profits game plan, material on collecting cash from higher-equity deals, and a quick-start guide presented as audio, a booklet, and a webinar. A separate report addresses a creative real estate investor’s bailout plan.
The marketing section develops the lead-generation side of that approach. Topics include free leads, online postcard mailing, finding free-and-clear properties, and automated lead generation. A two-part marketing panel discusses finding deals, while a three-part series explores real estate niches.
Structuring offers, negotiating, and finding funding
Deal structuring focuses on interest-free and zero-percent real estate financing, advanced deal structures, and buying with approaches described as better than no money down. The materials also cover using a free-and-clear offer generator and researching properties.
Power Profits treats negotiating as a separate part of the process. Lessons address preparation before an appointment, screening deals by phone, handling objections, and presenting offers to sellers. This section complements the deal-structuring material by addressing the seller conversations involved in pursuing a transaction.
The funding section turns to investor loans and private money. It includes material on creating a private lender program, developing a private lender opportunity, and raising private capital, along with a private-lending question-and-answer presentation tool.
Reference tools included in the outline
- Directory of mailing list services
- Directory of property research sites
- Directory of websites and online services
- Directories of printing, mailing, and phone services
Selling, personal habits, and business management
The selling section includes reports on changing markets and five approaches to selling houses. The inner-game section shifts attention to the investor’s working habits, with material on avoidance behavior, fear, mindset, and time management. These subjects appear in audio lessons, reports, and an ebook.
The business-mastery section of Power Profits covers team performance, business strategy mapping, and automated lead generation. This final section extends the course’s attention from individual property transactions to organizing and managing an investing business.
Other published courses by the creator can be found in the Richard Roop collection.
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