Million Dollar Business Secrets – T. Harv Eker
What Most Business Owners Are Doing Wrong
If you want to make a lot of money at something, you need to learn how to do it well.
Think of any profession. The people who perform the best are the ones earning the most, right?
Yet when it comes to the business world …very few entrepreneurs know how to do business in a way that creates wealth.
If you’re like most people who start a business, you’re probably good at delivering a service or creating a product.
But being good at delivering something isn’t nearly enough if you don’t know how to “do” the business itself – if you can’t execute the basics of building wealth through business.
Imagine playing basketball without knowing the fundamentals of dribbling, passing and shooting. You wouldn’t be able to get rich playing the sport…would you?
A Warning If You Already Own a Business
Now if you’re thinking, “But I own a business. I obviously understand what to do” … let’s get something straight.
If your business is nothing more than a job that you’ve created for yourself … you’re almost as far away from creating wealth as the person still working in corporate America.
Bottom line, your business is failing you as a wealth creation vehicle if:
You’re struggling to maintain a consistent cash flow
You’re working 12, 14, or 16 hour days … yet not seeing a corresponding surge in revenue
You worry about how you’re going to pay your bills – including covering payroll
You’re irreplaceable to the business – it can’t function without you present
You don’t have a clear-cut exit plan that rewards you handsomely for your risk
You aren’t consistently and predictably generating big profits
You aren’t earning a high income that’s greater than what your counterparts earn in the corporate world
You aren’t able to set aside at least 10% of your income for your Financial Freedom Account
Robert Kiosayki, author of “Rich Dad, Poor Dad,” says if you’re in business and not earning at least $250,000 a year … there’s something you don’t know.
Business Is a Learnable Skill
Ever heard the saying, “Every master was once a disaster”?
It’s true. Every “great” in every field – sports, entertainment, politics, technology, you name it – started at the very beginning.
It’s true even of Harv.
He failed in 14 businesses over 12 years before he finally learned how to do business the right way.
Once he cracked the code though … things were drastically different.
When he launched business #15 – a fitness store – he had lines of cars trying to get into the parking lot by the third week. And it never stopped. He used to have to hire traffic cops on Saturday’s for the hefty fee of $75/hour (an extra cost he absorbed because the business was raking in so much money).
He launched the business with $2,000 in credit card debt. Within 2 ½ years, he was a millionaire.
So, yes, there is hope. You can learn how to create a business that produces true wealth.
In fact, we’ve created a program that teaches you how to build a $1 million business in 3 years or less.
These are the very same strategies that Harv used to:
- Go from flat broke to millionaire in 2½ years.
- Found and then sell one of the world’s largest personal success training companies in the world
- Gross over $400 million in revenue
- Help shape the lives of over 1.5 million students in 36 countries around the world
Master these secrets and you’ll:
- Find, hire and train a team of star players … highly motivated people who are great at what they do and committed to performing their best
- Understand why it’s critical to systemize your business – and know exactly what needs to happen
- Easy to follow steps to show you how to dramatically reduce the amount of time you spend at work – without sacrificing revenue from your business
- A simple technique to help you cut your expenses by up to 50% or more
- Know how to price your products and service for maximum profit and market reach
- Understand who your most profitable customers are
- Generate greater profits
- Increase your salary
- The Secret To Creating Wealth In Business no matter what business you’re in
- And much more!
Here’s What You’ll Learn
Module 1 Guerrilla Wealth Tactics
- The financial goal that poor business owners share … and the 3 financial intentions that wealthy business owners focus on instead
- The three most dangerous but common words you might be saying (without even realizing it) that may be sabotaging your business success
- 4 critical factors that wealthy business owners focus on simultaneously … and why the one thing that poor business owners focus on keeps them broke
- The only 3 parts of a business that matter … and why focusing on the wrong part (which the majority of business owners do) leads to mediocre results
- The fastest and easiest way to exponentially increase your profits (this rule also explains how you slash expenses by 50% without feeling much of a pinch)
- The #1 reason businesses get into trouble and the simple rule that savvy business owners follow to avoid this pitfall
- The critical distinction wealthy business owners make when determining which types of products and services to offer
- Which type of product or service to offer first – if you want to get wealthy fast
- What research shows is the hands-down fastest way to double your profits
- 7 ways to approach the challenges of not having the capital you need to start your business
- Why having multiple streams of income can actually undermine your success … and what to do to ensure you don’t fall into this trap
- How to determine where to focus your limited energy to ensure your efforts produce maximum revenue
- The 3-word phrase that should become your mantra until you’re rich
- How to find great people for your team who won’t cost you a fortune, slow you down or drive you nuts
- The guiding principle to follow when setting up your business if you want financial and time freedom
- The 3 types of business owner you can be … and the only 2 that get wealthy
- The real reason wealthy people start businesses … and how making this decision upfront changes every aspect of your business
Module 2 The Secret of Effective Negotiations
- 2 huge myths about negotiation that prevent you from getting more of what you want
- How most business owners prevent themselves from getting a better deal right from the start … and the simple (and ancient) technique you can use to overcome this obstacle
- 2 simple ways to create affinity with the other person … and why this is critical to your negotiating success
- How to adjust your negotiation strategy depending on which role you’re playing
- The biggest misconception that costs businesses owners a fortune when negotiating
- 5 proven approaches you can use to get the other party to agree that you deserve more favorable terms
- The #1 thing most business owners focus on when negotiating and why this is a huge mistake
Module 3 Ultimate Marketing Strategies
- 4 keys to developing the ultimate marketing strategy
- The key distinction wealthy business owners look for when picking a target audience
- 2 big questions your marketing message must answer if you want to persuade your target audience to buy from you
- A time-proven way to stand out in your industry … and instantly position yourself as the one to buy from
- The worst niche you can target when trying to build wealth quickly
- The best (and easiest) way to create a Unique Selling Proposition – even if you’re starting a business from scratch
- The most cost-effective ways to reach your target audience … especially if you’re working with a shoestring budget
- The most critical element to remember when building and marketing your business if you’d someday like to sell it
- The #1 asset you have in your business … and how to leverage it to produce significant boosts in revenue
- The FEBE model for building your database and revenue
Module 4 How to Generate Million Dollar Ideas Every 60 Seconds
- Ways to find – and create – dozens of fantastic business opportunities (any of which will make you rich)
- The 5-word formula that’s key to making millions
- How to work against the tide to uncover huge opportunities to rapidly grow your wealth
- The easiest way to make money while minimizing risk
- How more stringent laws can be huge money-making opportunities for the right person
- How the behavior that got you in trouble in kindergarten can actually create business opportunities for you today
- Which products and services are in demand right now – and why
- How to get into a business that’s already booming
- How to incorporate new revenue-generating elements into your existing business
- The simple change that can open new opportunities for a proven product or service
About Author:
T. Harv Eker is an author, businessman and motivational speaker known for his theories on wealth and motivation. He is the author of the book Secrets of the Millionaire Mind published by HarperCollins.
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