Hyla Nayeri and Adrien Bettio – How TF Do I Start

WHAT TF IS IN THE COURSE ?

Module 1: Welcome to How TF Do I Start?

• Introduction
• The 437 story
• How TF Do I Start? Workbook

Module 2: The Business Idea

• Lesson 1: Idea Generation
• Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.

Module 3: Manufacturing 101

• Lesson 1: What to Look for in a Manufacturer
• Lesson 2: How to Find a Manufacturer

Module 4: Manufacturing 2.0

• Lesson 1: Design Process – From Techpack to Final Sample
• Tech Pack Walk Through
• Lesson 2: Logistics, Quality assurance and Costing

Module 5: Building a Collection

• Lesson 1: Our Experience + Approach
• Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
• Costing Example
• Purchase Order Walk Through

Module 6: That Cash Money

• Lesson 1: Funding your business
• Lesson 2: Finding resources to fund your business
• Lesson 3: Risk and Reward

Module 7: Branding is KEY

• Lesson 1: Establishing Branding
• Lesson 2: Visual Identity
• Lesson 3: Naming your Business
• Lesson 4: Differentiating from competitors
• Lesson 5: Branding Consistency

Module 8: Ecommerce Tips

• Lesson 1: Getting Set up
• Lesson 2: Uploading product + descriptions
• Lesson 3: Landing Page Tips
• Lesson 4: Becoming a trustworthy brand

Module 9: Operations

• Lesson 1: Packing + Shipping
• Lesson 2: Customer Service + Policies + FAQ

Module 10: Social Media Marketing + More

• Lesson 1: Brand Exposure
• Lesson 2: Social Media Platforms
• Lesson 3: Growing through IG
• Lesson 4: Instagram growth Hacks
• Lesson 5: Value Proposition
• Lesson 6: Tik Tok for your brand
• Lesson 7: Creating Conversion

Module 11: Influencer Marketing + Celebrity

• Lesson 1: Everything you need to know about Influencer Marketing
• Lesson 2: Paying for Influencers
• Lesson 3: Finding Influencers for your brand Part I
• Lesson 4: Finding Influencers for your brand Part II
• Lesson 5: Influencer Outreach
• Lesson 6: Influencer Gifting Part I
• Lesson 7: Influencer Gifting Part II
• Lesson 8: Large scale influencers
• Lesson 9: Celebrity gifting

Module 12: Launch Day Marketing

• Lesson 1: Launch Day
• Lesson 2: Selling Out
• Lesson 3: Keeping the customer after your first order

Module 13: The Boring Stuff

• Lesson 1: Incorporation
• Lesson 2: Accounting
• Lesson 3: Legal
• Lesson 4: Human Resources

Module 14: Mindset

• Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
• Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation

Module 15: Self Development

• Lesson 1: Routines
• Lesson 2: Balancing life as an entrepreneur
• Lesson 3: Reading for an entrepreneur

Module 16: The Hard Parts No One Talks About

• Lesson 1: Entrepreneurship Lifestyle
• Lesson 2: Fear of failure
• Lesson 3: Motivation as an Entrepreneur
• Lesson 4: Successful brand > my health + happiness?!
• Lesson 5: This shit ain’t easy
• Lesson 6: You are more than your brand
• Lesson 7: No one is perfect
• Congratulations on Finishing How TF Do I start?

Frequently Asked Questions

• Industry Terms 101
• When to pay yourself a salary?
• When to hire your first employee?
• Best Marketing Dollars?
• How to approach Press or PR as a small brand with little cash?
• What tools do we use for planning, execution and operations?
• Hiring tip
• Best business book?
• Tips on balancing business with current job/school
• How to pick someone’s brain?
• How did you start building your business network?
• Next Steps

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