Hyla Nayeri & Adrien Bettio – How TF Do I Start?

WHAT TF IS IN THE COURSE ?
Module 1: Welcome to How TF Do I Start?
Introduction
(2:00)
The 437 story
(3:10)
How TF Do I Start? Workbook
Module 2: The Business Idea
Lesson 1: Idea Generation
(8:06)
Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.
(5:08)
Module 3: Manufacturing 101
Lesson 1: What to Look for in a Manufacturer
(14:18)
Lesson 2: How to Find a Manufacturer
(9:31)
Module 4: Manufacturing 2.0
Lesson 1: Design Process – From Techpack to Final Sample
(7:49)
Tech Pack Walk Through
(4:00)
Lesson 2: Logistics, Quality assurance and Costing
(6:05)
Module 5: Building a Collection
Lesson 1: Our Experience + Approach
(5:03)
START
Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
(7:12)
Costing Example
(12:11)
Purchase Order Walk Through
(4:52)
Module 6: That Cash Money
Lesson 1: Funding your business
(5:00)
Lesson 2: Finding resources to fund your business
(3:53)
Lesson 3: Risk and Reward
(6:18)
Module 7: Branding is KEY
Lesson 1: Establishing Branding
(2:10)

Lesson 2: Visual Identity
(2:59)
Lesson 3: Naming your Business
(4:45)
Lesson 4: Differentiating from competitors
(6:14)
Lesson 5: Branding Consistency
(2:44)
Module 8: Ecommerce Tips
Lesson 1: Getting Set up
(2:58)
START
Lesson 2: Uploading product + descriptions
(3:03)
Lesson 3: Landing Page Tips
(2:31)
Lesson 4: Becoming a trustworthy brand
(4:21)
Module 9: Operations
Lesson 1: Packing + Shipping
(14:31)
Lesson 2: Customer Service + Policies + FAQ
(4:16)
Module 10: Social Media Marketing + More
Lesson 1: Brand Exposure
(1:37)
Lesson 2: Social Media Platforms
(2:19)
Lesson 3: Growing through IG
(4:21)
Lesson 4: Instagram growth Hacks
(5:17)
Lesson 5: Value Proposition
(5:22)
Lesson 6: Tik Tok for your brand
(4:50)
Lesson 7: Creating Conversion
(8:11)
Module 11: Influencer Marketing + Celebrity
Lesson 1: Everything you need to know about Influencer Marketing
(1:27)
Lesson 2: Paying for Influencers
(8:13)
Lesson 3: Finding Influencers for your brand Part I
(3:52)
Lesson 4: Finding Influencers for your brand Part II
(9:13)
Lesson 5: Influencer Outreach
(7:44)
START
Lesson 6: Influencer Gifting Part I
(3:14)
START
Lesson 7: Influencer Gifting Part II
(2:56)
Lesson 8: Large scale influencers
(5:44)
Lesson 9: Celebrity gifting
(7:21)
Module 12: Launch Day Marketing
Lesson 1: Launch Day

(3:16)
Lesson 2: Selling Out
(2:50)
Lesson 3: Keeping the customer after your first order
(2:37)
Module 13: The Boring Stuff
Lesson 1: Incorporation
(6:00)
Lesson 2: Accounting
(8:17)
Lesson 3: Legal
(2:25)
Lesson 4: Human Resources
(3:02)
Module 14: Mindset
Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
(4:37)
Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation
(5:07)
Module 15: Self Development
Lesson 1: Routines
(1:49)
Lesson 2: Balancing life as an entrepreneur
(2:05)
Lesson 3: Reading for an entrepreneur
(1:16)
Module 16: The Hard Parts No One Talks About
Lesson 1: Entrepreneurship Lifestyle
(2:44)
Lesson 2: Fear of failure
(1:37)
Lesson 3: Motivation as an Entrepreneur
(1:18)
Lesson 4: Successful brand > my health + happiness?!
(2:10)
Lesson 5: This shit ain’t easy
(3:08)
Lesson 6: You are more than your brand
(1:48)
Lesson 7: No one is perfect
(2:47)
Congratulations on Finishing How TF Do I start?
(1:13)

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