No Selling!

The ONLY purpose of this email was to pique your reader’s attention enough to do one thing: “learn more” by clicking the link!

In fact, that’s what a lot of copywriters who specialize in email writing love about it…

You don’t have to write l-o-n-g sales letters that take weeks and months to write…

Yet, as an email writer, you are just as crucial to the sales process.

Because the more people who click over to read that sales letter, special report, web page, or article… the more sales and the more engagement your client will have!

And because I have a business whose lifeblood is online sales and engagement… there’s nothing better than knowing I have a copywriter I can call on to write effective emails for any of the hundreds of campaigns I run every year…

Which is why here at AWAI — and the same is true for marketers I know everywhere…

We NEVER stop looking for writers who can write these kinds of emails.

Massive Flexibility — and Writing Projects That Give You a Never-Ending Stream of Income

But being in high demand is just one of MANY advantages to becoming an email specialist.

Another is — you’ll never run out of work!

Take a company like AWAI.

At any given time, we may have three or four campaigns running to different “categories” of buyers who have different interests — new writers, experienced writers, B2B writers, people who are part of our advanced programs, and so on.

Those campaigns typically run anywhere for three to seven consecutive days…

Which means every campaign needs a NEW and DIFFERENT email written each day.

Some quick math tells you the potential here:

Four campaigns a month to three different groups… multiplied an average of five to six emails each…

That’s an average of 72 emails per month…

And that’s not including the dozens of other emails we need written — like “thank-you” and “welcome” emails, which are just as important to customer satisfaction and the positive “customer journey” every company strives to provide!

Now we’re talking over 100 unique emails a month…

1,200 + per year!

And at $250 to $350 for a typical email — that’s about $35,000 a small company like AWAI could spend JUST on new emails each month!

And we’re just ONE company!

Which is where the “flexibility” I talked about comes in…

Knowing there’s an infinite amount of demand for emails every day — you can structure your writing business any way you please!

If you want to write part-time, you might choose to take on a couple of email campaigns each month… and be paid a $3,000 monthly “retainer” to be available to write a set number of emails each month.

If you want to write full-time, you can take on more emails and more campaigns, and charge a higher fee — say, $5,000 per month.

You can become an email specialist — or mix and match.

Remember, because a skilled email writer can write a formula-based email in as little as 30 minutes… you can rattle off six to 10 emails in a morning — and still have time to do other writing in the afternoon.

You can write for one company…

Or, if you prefer variety, you can mix things up and write emails for multiple companies offering multiple products and services…

And instead of being paid just one retainer of $3,000 — be paid two, three, even four and five of them…

It’s all a matter of how ambitious you want to be!

So you see — there’s no right or wrong way to set up your business as a professional email writer.

Just know one thing:

Companies NEED a flow of fresh, new, effective emails day after day…

So long as 99 out of 100 people keep checking their email every day — some as much as 20 times…

And email messaging keeps delivering extraordinary returns of $38… $42… $60… and more for every $1 marketers spend…

Demand for emails and skilled email writers is NEVER going to subside.

But there’s ANOTHER reason it’s vital you know how to write a great email as a copywriter…

One that’s just a reality of being a copywriter today:

At some point…

You WILL Be Asked to Write an Email…

Whether for a piece of content or a sales letter that you’ve written — a client will want you to write emails, also known as “lift notes,” in support of it.

But this is good news. 😊

For one thing, you can bill an extra $250 to $350 for every email you write.

But more importantly…

The more people you get to READ what you’ve written… the better the RESPONSE will be… the more sales you will generate… the more likely your client is to hire you again… and the more you can charge for your writing in the future!

So even if you decide not to specialize as an email writer…

Email writing skills are absolutely, 100% essential in today’s digital marketing world.

And here’s one more reason:

Learning to write emails will make you a STRONGER WRITER all around.

Here’s why.

Email embodies all the elements of great copywriting.

It’s like a microcosm of every piece of writing you’ll do as a professional writer.

You need to know your reader… you need to be able to “meet them where they are” as far as their needs, wants, and desires are concerned… you need to be able to grab their attention using curiosity… you need to provide proof and credibility… and last but not least… you need to get them to take action!

And believe me…

Once you know how to do all of this in a one- or two-page email…

You’ll have absolutely no problem working all those elements into a longer blog or content piece… or even a 20-page sales letter.

So, if you’re looking for a great place to hone your skills as a copywriter — there’s no better place to start than with email writing.

Which is why I couldn’t be more excited to tell you about one of our newest home-study programs for copywriters:

It’s called How to Write High Impact Emails!

Meet Your Instructor

To make sure you have everything, we’ve hired one of the top email writers in the industry to work with us on this program — Guillermo Rubio.

If that’s a mouthful to say — just do what we do around here and call him G!

G’s story will inspire you.

After buying and studying AWAI’s Accelerated Program for Six-Figure Copywriting program nearly 15 years ago, G walked into our headquarters here in Delray Beach, Florida… knocked on Katie Yeakle’s office door… and asked for a job.

He was smart, polite, eloquent, and — most impressively — hell-bent on becoming a successful writer…

So Katie did what anyone who met G that day would have done…

She hired him!

After a few years of learning to write copy alongside the great Mark Ford, AWAI co-founder Paul Hollingshead, the legendary Clayton Makepeace, and others, G started taking on new and bigger clients…

And before long was writing winning copy for some of the top direct-response companies around, including Money Map Press, Weiss Research, International Living, and, still to this day, AWAI!

A consummate learner, G has been a student of “everything copywriting” since the day he walked into our offices… taking master classes, consuming dozens of programs, attending conferences…

All this in addition to a nonstop string of writing assignments.

Along the way, G became known in the industry for writing amazing emails…

For the very reason I just shared with you.

He recognized early on in his career that “all roads in the copywriting world lead back to emails…” and if you can learn to write a great one, you’ll have no problem writing ANY assignment a client offers you.

What You’ll Learn

Section 1: Your Gateway into the Fun and Lucrative World of Email Writing — You’ll hit the ground running with a “big-picture” look at the role email plays in marketing… why email works… how marketing emails are different from the emails you might be writing every day (and how they’re similar!)… as well as details on how G’s unique holistic approach to writing emails can be adapted to ANY client’s marketing strategy.

Section 2: “Anatomy of an Email” — With a solid foundational knowledge of the role email plays, we’ll dive straight into writing your first email… but not before a detailed look at the “anatomy” of an email — all six parts to every email — and a solid understanding of the GOAL of every email you write. Your first writing assignment will follow… just to keep you on track from the get-go.

Section 3: “The Email Subject Line” — Next we start tackling email writing section by section, piece by piece. Your first is just — mastering the subject line! Pay attention — because the subject line is what determines whether your email gets opened… one of the most important metrics for any email writer. You’ll learn the ideal length for subject lines, why word choice matters, the power of “curiosity” in subject lines, and how to use “Preview Lines” as your surefire “second chance” to get your email opened… but it’s G’s amazingly effective (and simple) C+B+P formula and the power of “open loop” psychology that’ll give you an edge 99 out of 100 writers simply won’t have!

Section 4: “Who Are You Writing To?” — With your subject line written, it’s time to focus on writing that all-important first sentence of your email. But one thing to do first — and that’s understand your reader’s awareness level! This is where G gives you much more than just another email writing tip. Rather, this is a master’s class in copywriting! Knowing your prospect and “meeting them where they are” in one of the most important skills you’ll ever have as a writer. G shows you all the levels of awareness (made famous by master copywriter Gene Schwartz) your reader can possibly have. Here’s where G will share with you the nine questions you MUST ask before you sit down to write any email — and eight places on the Internet you can visit to get a TOTAL AND COMPLETE UNDERSTANDING of the person you’re writing to. A tour de force in copywriting insight not to be missed!

Section 5: “The Science of Pre-Framing” — Getting your email opened and read is one thing… but preparing your reader… getting him or her into the right frame of mind to view the article or sales page the email will lead to — that’s a whole new “higher level” of email writing! Here G shares with you the core rules of “pre-framing” your reader… how every email must have ONE primary emotion, ONE primary goal, and ONE primary benefit… and how you can ensure every email you write does. There are tons of examples here so you can see this important concept in action!

Section 6: “The Art of the First Sentence” — Like the lead of any sales letter, the most important part of any email — along with your subject line — is the first sentence. It needs to grab your reader’s attention, and generate just enough curiosity to coax your reader to read on — and ultimately click on the “call to action.” This is where G is a master — and in this all-important section of the course, he shares with you his strategies for crafting elements of an effective first sentence of an email.

Section 7: “The LSF Principle of Logic, Structure, and Flow” — The biggest mistake new writers make is that they try to cram too much into an email. G shows you it doesn’t have to be hard! Every email you write is organized and made up of just three elements that ensure your email is “tight” and readable, and that it gets results. And using G’s exclusive LSF Principle — you can’t go wrong as you map out your email and fill in the body copy of your email!

Section 8: “Setting Up the Call to Action and the P.S.” — Any email you write has one goal: generate a call to action! And until you’ve prepared your reader… “met them where they are,” said all the right things, using the right tone and structure — it’s less likely to happen. Again, G will take your writing to a new level as he shows you how to incorporate AWAI’s famous “4 U’s” to absolutely make certain your reader will eagerly and happily follow your request to “click through”!

The P.S. is another crucial part of an email. Why? Because with so many emails flooding our inboxes, a reader’s eye will naturally move down the page to see who the sender is first… and if there’s a properly written P.S., you can capture your reader’s attention — before he or she reads the body of the email! G calls it writing for the age of distraction — and writers who understand this powerful tool get more “opens” and more sales.

Section 9: “The Bigger Picture” — It’s the folly of a lot of new writers: They try to write a project without understanding the bigger picture. And by “bigger” picture, G means the entire picture when it comes to email and the many ways an email marketing, welcoming, engagement, and nurturing campaign can boost a company’s business and impact their bottom line. In Section 9, you’ll get an invaluable “bonus lesson” on the finer points of email marketing… and how you can bring this knowledge as “added value” to your clients — especially those smaller businesses who will be your ideal clients at first and will need your help!

Section 10: “Putting It All Together!” — This is a huge moment… time to take everything you’ve learned — and make it pay! Here G recaps what you’ve learned, hammering home the key points, leaving you with final “do’s and don’ts” when it comes to email writing. He’ll remind you of the massive opportunity awaiting skilled email writers… the role you’ll play… the BEST WAY to impress and land that all-important first client… how to carry yourself like a pro as an A-level email writer… and how to keep mastering your craft once you’ve finished the program.

There you have it…

From the “Sender” and the “Subject Line” at the very top of the email… all the way to the “call to action” and the “P.S.” at the very end…

From the “business” side of emails and email marketing campaigns… to what clients need — and how to land them…

Everything you need to know about writing high-impact, high-performance, and high-converting emails — and how to thrive as an email specialist — all in this “learn-at-your-own-pace” step-by-step program…

Taught to you by Guillermo Rubio, one of the best and most sought-after email writers in our industry!

Now, if you’re wondering about price…

How to Write High Impact Emails joins AWAI’s growing library of PREMIUM home-study programs — at just $497.

Given all you know by now:

How vital this skill is…

How a skilled email writer can easily be paid $250 to $350 for a single email…

$1,200 to $1,500 for a simple campaign…

And how a skilled writer can easily line up clients willing to pay anywhere from $3,000 to $5,000 per month — JUST to write emails…

Tack on the never-ending demand for email writers and the lifetime of “job security” that brings…

And how learning to write emails is like getting a crash course in “everything copywriting…”

Paying $497 for an education this effective will seem like a no-brainer to a serious writer like you.

To help you even further, G and the AWAI training team has put together a library of special bonuses to help you get “up and running” as a paid email writer sooner than you ever thought possible!

This is amazing! These are the SAME high-level resources he shares with writers he coaches and those who pay thousands to attend his personal training.

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Sale Page: https://www.awai.com/p/is/ema/
Archive: https://archive.ph/wip/OqsH3

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