dōTERRA Training – dōTERRA Social Media Academy
Building your Business, one post at a time.
Is this course for you?
- Have you been wanting to market your business on social media but felt afraid to try—or that you don’t even know where to begin?
- Have you ever felt uncomfortable or overwhelmed with social media?
- Do you worry you’ll say the wrong thing on your posts?
- Do you find yourself wishing you could create beautiful graphics for your business?
- Have you ever wondered whether your social media accounts are helping your business grow?
Stop wondering and doing.
The dōTERRA Social Media Academy is a 30-day course that gives you tools and insights to guide you through social media every step of the way. It’ll tell you everything you need to know about how to use social media to take your business to the next level. Whether you’re wondering how to improve your brand or just how to set up a Facebook account, dōTERRA Social Media Academy can help you succeed.
This course is not simply a lecture or instruction. It’s truly a companion to social media marketing. For everything that you learn, there’s something for you to actually do.
By the end of the 30 days, you’ll have:
- Mastered Facebook, Instagram, and Pinterest.
- Discovered your social media voice.
- Built a strong brand with a beautiful logo.
- Created an effective schedule for your social media accounts.
- Designed original graphics for your business.
- Learned how to maximize the efficiency of your posts.
What does all of this mean for you? It means you’ll feel confident and empowered on social media. It means you’ll know how to turn social media posts into sales. It means you’ll have a community that’s always growing—a community of lifelong customers and friends.
There are thousands of potential customers all around the world, and social media can help you connect with them. Don’t wait another day to master this powerful marketing tool. Take the first step and sign up for the dōTERRA Social Media Academy!
Course Curriculum
Introduction
- Welcome!(1:27)
Day 1
- What You Will Learn And Do
- Section 1: The Power of Social Media(2:11)
- Section 2: How dōTERRA Social Can Make Social Media Easy for You!(3:52)
- Section 3: Why Amazing Graphics Work(1:55)
- Section 4: Sign up for dōTERRA Social(2:17)
Day 2
- What You Will Learn And Do
- Section 1: Overview of Facebook(4:07)
- Section 2: Overview of Instagram(5:43)
- Section 3: Create a Social Media Profile on Your Platform of Choice(2:50)
Day 3
- What You Will Learn And Do
- Section 1: Overview of YouTube(7:04)
- Section 2: Overview of Pinterest(5:11)
- Section 3: Connect Your Social Media Pages to Your dōTERRA Social Account(2:21)
- Quiz One: Days 1–3
Day 4
- What You Will Learn And Do
- Section 1: The Importance of Compliance(3:31)
- Section 2: General Compliance Policies(7:58)
- Section 3: Compliance Resources(2:28)
- Section 4: Approve or Edit Suggested Posts(3:11)
- Section 5: Download the dōTERRA Social App(0:44)
Day 5
- What You Will Learn And Do
- Section 1: Facebook Fundamentals(1:14)
- Section 2: The Difference between a Facebook Page and Facebook Group(5:17)
- Section 3: What Kind of Content Works Well on Facebook(2:37)
- Section 4: Create a Facebook Page(3:44)
- Section 5: Create a Facebook Group(3:49)
- Section 6: Connect Your Facebook pages to Your dōTERRA Social Account(1:22)
Day 6
- What You Will Learn And Do
- Section 1: The Basics of Instagram(2:18)
- Section 2: Personal and Professional Accounts(2:27)
- Section 3: How to Create an Instagram Post(1:34)
- Section 4: How to Create an Instagram Story(2:54)
- Section 5: Create an Instagram Story(1:41)
- Quiz Two: Days 4–6
Day 7
- What You Will Learn And Do
- Section 1: SEO Basics(1:22)
- Section 2: SEO Keywords(1:44)
- Section 3: Using SEO on Pinterest(2:27)
- Section 4: Brainstorming Keywords(1:32)
Day 8
- What You Will Learn And Do
- Section 1: What is your Why?(1:47)
- Section 2: Finding Your Audience(2:24)
- Section 3: Telling Your Story(1:58)
- Section 4: Finding Your Why Exercise(0:53)
Day 9
- What You Will Learn And Do
- Section 1: Basics of the dōTERRA Social Editor(2:21)
- Section 2: Using the Editor(2:36)
- Section 3: Create a Graphic from Scratch(1:37)
- Quiz Three: Days 7–9
Day 10
- What You Will Learn And Do
- Section 1: How to Navigate Post Ideas and My Ideas(2:20)
- Section 2: How to Edit a Post Idea(1:32)
- Section 3: How to Resize an Image(2:18)
- Section 4: Edit a Graphic(0:36)
Day 11
- What You Will Learn And Do
- Section 1: Principles of Design(8:12)
- Section 2: Create and Post Your Own Graphic(2:37)
Day 12
- What You Will Learn And Do
- Section 1: Different Types of Content(4:46)
- Section 2: Where to Find Inspiration(1:15)
- Section 3: How to Schedule a Post(3:31)
- Section 4: Schedule a Post(0:37)
- Quiz Four: Days 10–12
Day 13
- What You Will Learn And Do
- Section 1: How to Create a Content Plan(7:41)
- Section 2: Creating and Editing Time Slots(3:40)
- Section 3: Create Your Own Content Plan(1:20)
Day 14
- What You Will Learn And Do
- Section 1: Brand Basics(2:14)
- Section 2: Building Your Brand(1:44)
- Section 3: Brand Name(1:35)
- Section 4: Brainstorming Brand Names(1:35)
Day 15
- What You Will Learn And Do
- Section 1: Logo(2:31)
- Section 2: Brand Color(3:02)
- Section 3: Brainstorm and Sketch Logo Ideas(1:58)
- Quiz Five: Days 13–15
Day 16
- What You Will Learn And Do
- Section 1: File Formats(1:47)
- Section 2: Create Your Logo(1:52)
- Section 3: Upload Your Logo to dōTERRA Social(0:52)
- Section 4: Create a Watermark(1:13)
Day 17
- What You Will Learn And Do
- Section 1: Tips for Good Photos(3:07)
- Section 2: Photo Subjects(2:17)
- Section 3: Practice Taking Photos(1:13)
Day 18
- What You Will Learn And Do
- Section 1: What Are Social Media Analytics?(1:29)
- Section 2: Facebook and Instagram Analytics(2:47)
- Section 3: dōTERRA Social Analytics(7:55)
- Section 4: Check Your Analytics(0:45)
- Quiz Six: Days 16–18
Day 19
- What You Will Learn And Do
- Section 1: Be Helpful and Respond to Comments(1:58)
- Section 2: Stay Consistent(1:29)
- Section 3: Help Others Be Part of Your Story(1:13)
- Section 4: Be a Product of the Product(1:25)
- Section 5: Create a Trust-Building Post(0:39)
- Section 6: Respond to Comments(0:48)
Day 20
- What You Will Learn And Do
- Section 1: How to Create a Promotions Plan(3:45)
- Section 2: Rules for Promotions(1:32)
- Section 3: Make and Plan a Promotional Post(1:34)
Day 21
- What You Will Learn And Do
- Section 1: Writing Compelling Copy(5:29)
- Section 2: Practice Writing Captions(2:07)
- Section 3: Schedule a Caption for a Future Post(0:54)
- Quiz Seven: Days 19–21
Day 22
- What You Will Learn And Do
- Section 1: How to Use the Link Generator(4:15)
- Section 2: Using the dōTERRA Account Link Generator(3:03)
- Section 3: Give It a Try!(0:54)
Day 23
- What You Will Learn And Do
- Section 1: More about Analytics(3:27)
- Section 2: Review Your Analytics(2:02)
- Section 3: Set a Goal(1:46)
Day 24
- What You Will Learn And Do
- Section 1: User-Generated Content(2:43)
- Section 2: Be Relevant(1:52)
- Section 3: Try Something New(0:33)
- Quiz Eight: Days 22–24
Day 25
- What You Will Learn And Do
- Section 1: Social Media Myth(1:31)
- Section 2: Follow Up(3:01)
- Section 3: Make Your Own Follow-Up Plan(1:13)
- Section 4: Send a Graphic to a Friend(0:33)
Day 26
- What You Will Learn And Do
- Section 1: Why Engaging with Your Followers Is Important(2:05)
- Section 2: Interacting with Other Social Media Communities(1:54)
- Section 3: Your Social Media Community(0:47)
Day 27
- What You Will Learn And Do
- Section 1: Planning and Promoting a Live Video(2:55)
- Section 2: Equipment and Platform(1:27)
- Section 3: Following Up(0:58)
- Section 4: Plan Your Own Live Video(1:42)
- Section 5: Create a Graphic to Promote Your Live(0:56)
- Quiz Nine: Days 25–27
Day 28
- What You Will Learn And Do
- Section 1: Lead Generation(5:16)
- Section 2: Sales Funnel(1:22)
- Section 3: Sales Funnel Breakdown(3:49)
- Section 4: Sales Funnel Exercise(1:52)
Day 29
- What You Will Learn And Do
- Section 1: How to Host a Giveaway(5:31)
- Section 2: Collaborating with Other Brands(4:25)
- Section 3: Creating Your Giveaway(0:41)
- Section 4: Create Your Giveaway Graphic(0:45)
Day 30
- What You Will Do
- Section 1: Review Your Analytics Goal from Day 23(0:53)
- Section 2: Set Goals for Next Month(1:09)
- Section 3: Plan Your Next Month of Content(1:20)
- Quiz Ten: Days 28–30
- Downloads (Not Your Certificate)
- dōTERRA Information
- You Did It!(1:33)
Sale Page: https://training.doterra.com/p/doterra-social-media-academy
Archive: https://archive.ph/faQmA
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