Digital Marketer – Paid Traffic Mastery 2022

The Industry’s Most Comprehensive Paid Traffic Certification For The Post-Privacy World

Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.

Paid Ads Are Easier Than Ever.

I know what you’re thinking…

Conversions are down, ad costs are up, and your best audiences are gone.

“Paid ads are easier than ever”?

You’re full of (💩) it!

It’s a bold statement so I’ll explain, but first, let me show you something…

You see this right here…

Spend: $2,384.29
Revenue: $31,780.64
ROAS: 13.32

This is a campaign that one of the coaches in this certification has been running for the past 6 months.

It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue.

That’s a 13x return on ad spend!

Here’s another one…

Spend: $11,625.12
Revenue: $431,108.54
ROAS: 37.04

This one has been scaled and has way more room to grow.

This campaign is at about $11,625 in spend and has brought in over $430,000 in revenue.

That’s a 3,708% ROI y’all!

The reason I’m sharing these with you is not to make you jealous but to show you that, ever since iOS 14 hit…

Paid ads have gotten more competitive, more complicated, and, at the same time… so much better.

There’s been a lot of confusion, fear, and frustration around paid media the last year.

Ad costs have skyrocketed, conversions have dropped, and the ability to target has seemed to disappear.

Lots of marketers have expressed concern about not being able to find profitable audiences, retarget their prospects, or scale their campaigns.

Well, we can promise you from our own experience of running thousands of dollars a day in ad spend, as well as the millions of dollars collectively spent by the instructors of this course…that is simply not true.

In fact, right now, as you’re reading this, it’s our opinion that …

Whether You’ve Failed In The Past, Gone From Scaling To Struggling, Or Are Totally New To Paid Ads…

You Can Turn Your Funnels Into ‘Profit Printing’ Machines…
…If You Have The Paid Traffic, Post-Privacy Playbook.
Let me show you…

Check out this ad above.

There’s not much to it.

There’s no state-of-the-art augmented reality imagery, professionally polished video, or clever copy. ( I know, I wrote it. 🙈)

But what it does have is…ROAS*. (AKA Return On Ad Spend.)

(*The acronym is solely reserved for us cool kids that have a need to sound smart in Zoom meetings.✋)

Here’s Why…Machine Learning.

See, when you apply the unique strategies that the coaches above have painstakingly perfected in their respective traffic labs over the last 2 years,

And combine those with the unprecedented power of the major platform’s AI…

Running paid ads has become easier, cheaper, and more profitable.
That’s the secret…

Instead of you doing the work. It’s really better and more profitable if you actually let the paid ad platforms themselves (Facebook, Google, & YouTube) do the heavy lifting.

What’s missing for most marketers is….

You have to provide the platforms with the right strategies to execute, the creatives that convert, the best playbooks for each platform, and the correct tracking to know what’s working.

That is why we created the industry’s most comprehensive post-privacy paid advertising training.

A certification that combines all those elements in a simple, straightforward, and easy to follow framework.

Introducing…

Paid Traffic Mastery

This certification is designed to give you a full, fundamental understanding of how paid traffic works in today’s world and the new opportunities it will unlock for you.

Once you understand the new post-privacy playbook, you will have:

• Complete confidence in a new comprehensive media buying plan for you or your company
• Total clarity about what to do (and what NOT to do) for each of the major platforms
• A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using these strategies, and
• How to convert cold strangers into hot buyers in today’s world of paid ads while simultaneously building good will in your marketplace

This Newest Training Covers Every Aspect Of The Paid Traffic Journey.
Specifically, it is designed so that you will have total confidence in your ads, how to run them, the ROI they’ll get from them, and be prepared for future changes that will inevitably come to the paid traffic landscape.

But this isn’t just theory.

You’ll also be building your ad campaigns throughout the certification so when you complete Paid Traffic Mastery, not only will you have the knowledge, skills, and confidence to launch your new paid traffic strategy, you’ll also leave with ready-to-run ads.

Here’s How It Works…

The Paid Traffic Mastery consists of 7 modules from the core concepts of paid traffic all the way to scaling & optimizing winning campaigns.

Along the way, concepts will also be reinforced with the Paid Traffic Mastery workbook which includes notes, tools, templates, and worksheets.

MODULE 1
Core Concepts of Paid Traffic
In this module, Kasim Aslam will introduce you to what and why of paid traffic: the benefits and disadvantages of paid traffic, how to balance your marketing strategy with both paid and organic traffic, and how to correctly use ‘machine learning’ to optimize your ads… no matter what business you’re in.

MODULE 2
Your Tech Stack
Before you even think about launching your paid traffic ads, you need to make sure that you have an aligned tech stack. This includes making sure that you have the three critical components in place. Without these 3 components, you’ll be throwing money in the toilet. Most advertisers don’t realize they need this tech stack to optimize conversions and lower the Cost per click. However, using this tech stack will give you a complete edge over your competition.

MODULE 3
Crafting Your Campaign Assets
Most people have this misconception that the ad creative lives in a “Mad Men”-style world; where people sit around a table and think about how to align copy, creative, and psychology to get people’s attention and make them buy. You’ll be surprised that in this digital-first world, it’s more about QUANTITY than it is about QUALITY. In this module, Scott Cunningham will show you how to create ad creative that is designed to be “fed” to the ad networks and let their algorithm determine the best creative for your ads.

MODULE 4
Google Ads
You’ve got the basics down and now it’s time to start creating your ads for specific ad networks. In this module, Kasim Aslam will walk you through his exact process on how he generated tens of millions in revenue using Google Ads, in any niche. You’re going to start with the most basic setup and work your way through conversion tracking in both ads and tag manager, Google Ads structure, keyword strategy, creative, bid strategy, and finally management and optimization.

MODULE 5
YouTube Ads
YouTube is the second largest search engine on the planet COMBINED with the biggest video content repository in existence. If you need to find something, it’s almost guaranteed to be on YouTube. This is the perfect opportunity to get your ads in front of a wide audience looking at all types of content. In this module, John Moran of Solutions 8 will explain his YouTube strategy he used to be considered one of the world’s authorities in YouTube Ads.

MODULE 6
Facebook Ad Network
With Facebook and Apple’s newest privacy changes, it’s been harder for Facebook advertisers to figure out the algorithm. With over $1 BILLION dollars managed on Facebook, Vanessa Vega will show you how to not only create and optimize your ads in today’s Facebook climate but also to navigate through Facebook compliance with all the newest privacy changes. This will allow you to stay ahead of the competition while everybody else is getting ‘wiped out’ by Facebook’s privacy changes.

MODULE 7
Scaling Your Ads
You’ve now created your ads, you’ve run your ads, and you are not only acquiring customers but seeing the revenue results you’ve been wanting. Well just like any business, you’ll now want to scale your ads. But before you just go out and start throwing more money at them, you should have a solid strategy in place.

What You’ll Learn

• The basics of paid traffic, including the benefits and drawbacks of running paid ads.
• How to use both paid and organic traffic strategies to complement each other.
• How machine learning is used on all ad networks to get your ad in front of the right audience.
• Discover why it’s important to have your website, CRM, and analytics tools aligned to improve your paid traffic.
• How to use the four conversion triggers when designing your ad creative.
• Why it’s important to optimize your conversion tracking in Google Ads and Tag Manager.
• How to determine your bid strategy when it comes to Google, YouTube, and Facebook ads.
• The proper campaign structure for Google and Facebook ads.
• How to understand, measure, diagnose, and optimize your ads for scaling.

Become A Certified Customer Acquisition Specialist

WHAT’S INCLUDED:

• 7 Core Modules
• 72 Video Lessons
• Paid Traffic Mastery Workbook that includes notes, tools, templates, and worksheets.
• Traffic System Planning Canvas to plan campaigns for every “temperature” of lead
• A Tech Stack checklist
• Customer Avatar Worksheet to ideate your ideal customers

• Customer Value Journey Worksheet for designing a marketing plan that turns cold traffic into customers & brand advocates
• Paid Traffic Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule
• Paid Traffic Mastery Study Guide to ensure you pass the course with flying colors
• Credential Badge & Certificate to display on your website & social media pages
• 1 Final Comprehensive Certification Exam

Plus, upon successful completion of the course and all Final Exam you will also receive:

• A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable Certificate suitable for framing

Meet Your Instructors
Collectively these Titans of Traffic handle millions of dollars in ad spend each month… not $1000’s, not just $100,000’s…. MILLIONS… Every.Single.Month. And, you’re about to get a behind-the-scenes walkthrough of all their strategies they deploy for their high paying clients.This group of talented paid advertisers have tried, tested and helped create these strategies, generated millions of revenue with it and now present it to you so you can optimize every single ad dollar you spend… and scale your business with paid advertising in 2022. Kasim Aslam
Kasim is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Vanessa Vega

Vanessa is a digital marketing wiz concentrated on Facebook and Instagram advertising. She’s been in digital marketing for over 8 years and has successfully managed and overseen close to $1 billion in Facebook and Instagram ad spend. She works with brands of all sizes, from large brands like Paramount Pictures and LG, to smaller mom and pop brands that just need visibility in a local market.

Scott Cunnigham
Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO). John Moran
John is the Senior Client Strategist of Solutions 8, one of the world’s top ranked Google Ads agencies.

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