• Introduction and Course Goals
• Before you begin…
• Course Resources

• Goals
• KPIs
• Setting The Stage: Website Analytics Tools
• Module-Specific Resources
• Test your learning

• Introduction
• 2.1: Lead Generation, Overview
• 2.1.1: Before They Come to Your Site: Measuring Lead Generation
• 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
• 2.2: Lead Nurturing: Measuring Effectiveness
• 2.2.1: General Site Engagement Metrics
• 2.2.2: Specific Site Engagement Metrics
• 2.3: Conversion, Overview
• 2.3.1: Conversion Using Page or Flow Metrics
• 2.3.2: ADVANCED: Conversion Using Channel Metrics
• 2.4: Repurchase or Referral
• Putting It All Together
• Module-Specific Resources
• Test Your Learning

• Introduction
• 3.1: Data Storytelling
• 3.2 Data Visualization
• Module-Specific Resources
• Test Your Learning

• Avoiding Data Pitfalls
• Before you go…

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