Alex Crumpton – Ecom Cashflow Machine 2022 (A-Z Course + Case Studies)
Your Instructor
Alex Crumpton
Course Curriculum
Welcome Video!
- Welcome Video (1:17)
- About the course – How to get the most out of it (8:05)
Building A High Converting Store
- 1 Product or General Store? (1:48)
- Niche Selection For A General Store (2:30)
- General Store Design (4:36)
- Example Of A Good Looking General Store (2:31)
- Oberlo & Order Tracking Set-Up (5:21)
- Demonstration Of A High Converting Product Page (8:35)
- How To Build A Profitable Store – Step By Step Tutorial (27:41)
- Notes – Optimising Your Store
Financial Management
- Financial Set-Up (6:21)
- Financial Tracking (2:52)
- Notes – Financial Management
Automated Systems & Flows (Back end marketing)
- Professional Email Set-Up (2:20)
- Rapidly Growing An Email List Part 1 (6:07)
- Rapidly Growing An Email List Part 2 (10:15)
- Perfect Order Confirmation Email (8:56)
- 3 Part ATC Recovery Sequence (8:58)
- Automated Flows For Added Profits (2:33)
- 3 Profit Driven Automation Flows (11:42)
- Notes – Automated Flows
- Copy & Paste Templates
- Email Marketing Updates (Klaviyo) (9:25)
Product Research Masterclass
- Learn All Core Research Methods With This 1 Video (35:48)
- Mindset For Product Selection Part 1 (13:27)
- Mindset For Product Selection Part 2 (4:36)
- Product Research Blueprint Part 1 (7:44)
- Product Research Blueprint Part 2 (2:59)
- Notes – Product Research Masterclass
- Video & Checklist To Send To Your VA (7:44)
- Winning Ads Database
Facebook Ads Fundamentals
- Metric Columns Set-Up (4:59)
- How I Organise My Business Manager (7:03)
- Notes – FB Ad Fundamentals
FB Pixel & Data Mining
- Understanding The FB PIxel (4:16)
- Decoding The Facebook Algorithm (7:03)
- Supercharging Your Facebook Pixel Part 1 (4:38)
- Supercharging Your Facebook Pixel Part 2 (2:45)
- Niche Specific Audience Segmentation (4:14)
- Ninja Data Organisation Set-Up (6:36)
- My Data Collection Workflow (3:41)
- Pixel Data Mining Extraction (9:24)
- Extracting Pixel Data From Million Dollar Ads (2:05)
- Notes – Pixel & Data Mining
Targeting & Testing Product Thoroughly (7 Step Process)
- The Targeting Myth (3:43)
- Default Conditions For The Perfect Campaign (3:36)
- Volume Interest Targeting (5:02)
- Flex/ Stack Hybrid Testing Method (5:40)
- Shotgun Testing Method (6:08)
- CBO Carpet Bomb Testing Hack (6:31)
- Data Extraction LLA Targeting (8:11)
- Niche Specific LLA Targeting (3:42)
- Zero To No Targeting (3:39)
- Notes – Targeting & testing
Making Sense Of The Data
- Winner Vs Loser Adsets (The Truth) (3:47)
- Metrics To Look For (5:26)
- Notes – Making Sense Of The Data
Scaling Road Maps
- Scaling Roadmap 1 (Duplication) (4:36)
- Scaling Road Map 2 (Vertical) (6:29)
- LLA Scaling Road Map 1 (9:38)
- LLA Scaling Road Map 2 (9:24)
- LLA Scaling Road Map 3 (5:57)
- Introduction To Manual Bidding (8:13)
- Manual Bidding Blueprint Part 1 (3:37)
- Manual Bidding Blueprint Part 2 (4:33)
- Manual Bidding Blueprint Part 3 (4:42)
- Notes – Scaling Road Maps
Increasing Average Order Value
- Increasing AOV Introduction (4:36)
- Product Page Hack (4:35)
- Optimizing Your Product Page For High AOV (12:11)
- Post Purchase 3 Part Funnel Sequence (16:41)
- Notes – Increasing AOV
Automating & Outsourcing Everything
- Outsourcing For High Level Scale (9:09)
- Automating With Automation Rules (12:05)
- Notes – Team Building & Automation
Introduction
- Introduction (Watch This First!) (2:04)
Case Study Course
- Part 1 – Building A General Store To Test Products (27:41)
- Part 2 – Finding $100k Winning Products (16:35)
- Part 3 – Creating Your Video Ad (Basic) (16:55)
- Part 4 – Testing The Products With Facebook Ads (25:31)
- Part 5 – Initial Scale With Facebook Ads (13:49)
Continuation Of The Case Study!
- Part 1 – Transitioning From A General To A Niche Store (15:04)
- Part 2 – Identifying My Winning Product Based On Data (13:36)
- Part 3 – Building A Fully Optimised 1 Product Store (22:41)
- Part 4 – Funnelling Out The Product To Blow Up AOV (18:35)
- Part 5 – Creating A Super High Converting Video Ad (22:14)
- Part 6 – Scaling Road Map (Initial Scaling Phase) (11:32)
- Part 7 – Scaling With Look-a-like Audiences (Phase 1) (23:20)
- Day 8 – Scaling With Look-a-like Audiences (Phase 2) (24:07)
- Coming Soon – Further Scaling
- Notes From The Videos
New Updates & Strategies
- Crafting The Perfect Ad Copy (11:18)
- Scaling Hack #1 – The 1.01 Scaling Method (6:20)
Proof Content
Sale Page: https://ecom-cashflow-machine.teachable.com/p/ecom-cashflow-machine-course
Archive: https://archive.ph/wip/VTYOh
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ABOUT INSTRUCTOR
