Marketing at the Bottom of the Pyramid from Acumen
Sale page: https://plusacumen.teachable.com
In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.
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The Course Is Available For Immediate Download
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1. After payment, you will instant receive a link from our PRIVATE server to download all the content from the course (videos, audios, docs, pdf, screenshots, etc.)
2. You only need to click on the link, and you will have access to an online folder with the content of the course. You can download the whole course as a zip file or you can choose a specific file to download.